4 Ideas For Marketing A Small Business Without Breaking The Bank
When it comes to marketing, many small businesses do not have a huge budget. Luckily, in this day and age there are a number of ways to advertise a company without breaking the bank. If you are a small business owner, consider trying some of the following ideas to get the word out about your business and bring in new customers:
Get Involved in the Community
An easy and affordable way to market your small business is by getting involved in the community you live in. You can sponsor a youth or high school sports team-- when you do this your business may be mentioned in game programs, and you may be able to put up a banner advertising your company at team events. Another idea is donating to a community event, such as a race that benefits a charity. Being a sponsor of a charity event via a monetary donation or through the donation of products or services can really stretch your marketing dollars and make your business known for supporting the community.
Invest in Mobile Advertising
Mobile billboards, such as from Billboards 2Go, are one of the newer ways to advertise a business, and they can be very effective. Mobile billboard companies excel at being at events and areas where there are a lot of people, so you rest assured that your advertisement will be seen by a lot of eyes. There are several options when it comes to mobile billboards-- some companies have billboards set up on regular trucks that drive the streets, while others use smaller carts that can be navigated through smaller areas, such as parks where events are held, where there are no roads.
Harness the Power of Social Media
Social media has been a game changer for companies, and it is well worth your time to build business pages on the main social media platforms and work towards getting as many followers as possible. It is important to update your social media pages as often in order to ensure that you're reaching as many potential customers as possible. To increase the engagement with potential customers, consider running contests or giveaways on your company's social media pages.
Networking is an easy and cheap way to bring in new customers. Think about your product or service, and then make contact with people or companies that may be willing to help spread the word about what you have to offer. For example, if you have a dog grooming salon you may want to network with vets and animal clinics in the area that will recommend your services.