3 Tips To Help You Design An Effective Trade Show Display

Participating in trade shows can be a great way to promote your business directly to a captive audience of consumers and potential customers. If you are considering a booth rental at an upcoming trade show, you will want to ensure that your display allows you to maximize the number of leads and sales you generate.

Here are three tips that you can use to help design an effective trade show display in the future.

1. Plan for several access points.

When designing your trade show display, it's essential that you provide several different access points for show attendees to enter your booth. If you are planning to use a truss display in order to hang promotional materials overhead, you should ensure that your pillars don't impede the flow of traffic.

Helping attendees see that entry is encouraged from several different angles will not only increase your booth's exposure but prevent truss structures from limiting the number of consumers you are able to interact with during the tradeshow.

2. Focus on promoting only your most popular products.

Many companies that are new to the tradeshow circuit make the mistake of trying to cram too many products into a single booth. This can cause your booth to look crowded and unwelcoming, which will actually deter consumers from interacting with your products.

You can avoid this mistake by opting to feature only a few of your most popular products inside your tradeshow booth. Information on other product lines can be displayed on banners hanging from the overhead trusses of a truss display, allowing consumers to gather additional information on what your company has to offer without hindering their ability to interact with your company inside your tradeshow booth.

3. Create visual impact through color.

Color plays a powerful role in influencing the emotional state and subconscious thought process of an individual consumer. You can harness the power of color and use that power to make your trade show's display more inviting.

Before selecting a color scheme, carefully consider the message you want your company to be associated with. If your company sells products whose main selling point is their reliability, then featuring blue inside your booth could be beneficial. If you are trying to promote products that contribute to better health, green should play a central role in your display's color palette. Painting the steel structure of your truss display in a color that sends the message you want to convey can be a simple way to give your trade show display more color.

Designing an effective trade show display can be challenging. Remembering to provide several access points, feature only a few products, and use color appropriately will help you design a display that will help you grow your company in the future. For more information, check out websites like http://www.ultratruss.com/.

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