3 Things To Know About Building Your Audience's Persona
An important part of digital marketing is to know who you are targeting your marketing to. An Audience persona is a profile of your target audience. Building an audience persona is one of the first steps you need to take in order to effectively reach out and market your products or businesses towards your ideal audience.
When building your audience persona, there are three different elements that you need to take into consideration: demographics, psychographics, and technographics. At the intersection of these three considerations is the portfolio of your ideal audience that your business is trying to reach.
Demographics are the basic information that most businesses use to determine who their ideal audience is. When you look at demographics, you are considering the age, gender, income level, and marital status of the audience you are targeting. You may even get more specific and consider more detailed demographics such as one's professions, religion, age when married, or size of family.
All of these demographics are used to create an image of who you think will buy your products or frequent your business. The more specific your demographic profile, the reasoning is, the better your marketing will be. However, you don't want to create a demographic profile that is too narrow and end up leaving out a valuable demographics with your marketing. Geo moment technology can help, too.
The next thing that you need to consider is the psychographics of the type of buyer that you want to target with your marketing. Psychographics are more about how a consumer behaves and acts.
With psychographics, you are looking at the type of hobbies, habits and values that your ideal buyer has, as well as their spending habits. For example, if you are selling an organic health drink, you may be targeting someone who values organic products and clean eating and enjoys engaging in outdoor hobbies.
Or perhaps you have made a gaming controller that is easier on one's wrists. You are targeting someone who plays console or computer games who is concerned about their overall health and enjoys investing money in video games and technology.
Finally, you need to consider the technographic of your ideal customer. Technographics refers to how your target audience uses and has adopted technology. For example, what type of social media do they use? What type of mobile devices do they like? What websites do they visit?
For example, if you were targeting a women in her mid-30s to 40s, you are looking at someone who was on the verge of being a digital native who likes to use social sites such as Facebook and Pinterest, but is also aware of protecting one's privacy. If you were looking to target a teenage woman, you would be looking at more up-and-coming social apps such as Snapchat, Instagram, and YouTube.
Knowing your ideal audience can help you market your business towards these demographics and figure out how to shape and market your digital campaigns. It may take some time to come up with the profile of your ideal customer, and you may indeed have a few different markets that you want to target. However, knowing this information will help you produce more engaging digital content that will help your business grow.