Audience Targeted Television Advertising Can Help Your Pizzeria Succeed
Opening up a new pizza restaurant is often a great choice in a small town. After all, everyone loves pizza and a new pizzeria will be very popular. However, you need to stand out from your competitors using the power of highly-targeted television advertisements. Here are some basics about audience targeted TV advertising.
Audience Matters With Television Advertisements
You've done a little homework about television advertising and you know pizza restaurants like yours typically run ads during times when people are hungry. However, you need to do a little more work than that to make sure that your business stands out. This is when targeted advertising is so beneficial.
For example, targeted advertising is important because most people watching commercials on television don't pay attention unless the advertisement appeals to them. And while pizza is almost universally beloved, you need to advertise the experience of your restaurant at the same time.
Therefore, you need to do a little more work with your television marketing and spend time considering who would want to come to your restaurant. Simply advertising that you sell pizza isn't enough – a dozen other restaurants likely also do. What makes you stand out?
Defining Your Niche Matters
Every business in a crowded market needs to find a niche for their advertising – and even pizzerias in small towns must know to whom they are appealing. This process can help you choose what you want to focus on in your television advertisements and what times you want to run them.
For example, you can define your niche as as "family friendly" pizza restaurant by using bright colors, fun characters that are kid-friendly, and advertisements that run at appropriate times. Specifically, you want to run ads when children are home from school – typically after about 3:30-4:00 p.m.
By contrast, if you want your pizza place to be somewhere that college kids hang out after classes, you need to emphasize elements like your beer selection, televisions for watching sports games, and run your advertisements at times when you're likely to catch students – noon to around midnight in most cases.
So if you want your new pizzeria to stand out from others in the area, you need to consider the many benefits of high-quality audience-targeted television advertisements. This unique option will provide you with a surprising array of advantages that you can't get in any other way. In some ways, it is even better than some forms of online marketing because viewers will see your pizza and feel their hunger grow.