Bringing An SEO Strategist On Board: What You Need To Know
Organic SEO is a critical component of any digital marketing strategy. If you've decided to bring an SEO strategist on board, there are three crucial things you need to iron out before your new hire can get to work. This article will discuss those important steps and provide tips for making sure you're fully prepared for success.
Set Clear Goals and Objectives
Before bringing an SEO strategist on board, you have to first set clear goals and objectives. This will ensure that everyone involved in the project clearly understands what needs to be accomplished and how progress will be measured. Communicating your goals also helps keep everyone accountable and focused on the end goal.
You want to make sure your SEO strategist is delivering on what you've agreed upon and that they understand the timeline for results. For example, if you want to increase organic traffic to your website, set a timeline for when you expect the goal to be accomplished. You should also agree on a method for tracking progress so you know if your SEO strategy is working as well as you want it to.
Analyze Your Current Situation
You also need to analyze your current situation, so you have a good understanding of where things stand before making any changes. This includes looking at current rankings, keyword performance, and backlinks.
Rankings refer to how your website is doing in search engine results pages (SERPs). Keyword performance refers to how well you're competing for certain keywords and how you're ranking for those terms. Backlinks refer to other websites linking back to your website, which can help boost your website's search engine ranking.
Analyzing these factors can help you identify areas for improvement and gain insights into how to improve them. A good SEO strategist should be able to help with this process, providing recommendations on how to optimize your website and content for a higher ranking.
Create a Plan of Action
Once you have analyzed your current situation and established clear goals and objectives for the project, it's time to create a plan of action. This part involves brainstorming ideas with your team or SEO strategist about how best to reach those goals and then creating an actionable plan that outlines who is responsible for each task and when they need to be completed.
You have to be realistic about what can be accomplished in a given timeframe and the resources available. It's also important to create a plan that is flexible enough to pivot if needed, so you can adjust your approach if things don't go as planned.
Contact a local organic SEO strategist to learn more.