3 Creative Ways To Increase Ticket Sales
Working in professional sports can be exciting, but it also comes with a significant amount of responsibility. In order to ensure that salaries can be paid, tickets must be sold for each sporting event. Increasing ticket sales is a great way to increase yearly revenue.
If you are responsible for sports ticket management and sales for a sports organization, here are three creative techniques you can use to sell more tickets in the future.
1. Use social media to engage with fans.
As of January 2015 there were 2.078 billion active social media accounts across the globe. With so many people using social media websites to stay in touch with their family and friends, utilizing these websites to interact with fans can be beneficial.
Try creating a call to action for your sports organization's social media webpages. The call to action should allow fans to sign up for electronic updates. This feature gives you the ability to reach out to a captive audience and notify them of upcoming games. An effective call to action has the ability to increase the number of tickets you sell for each sporting event.
2. Host a competition.
If you want to sell more tickets to your next sporting event, creating a competition for fans could be a great solution. The World Values Survey provides evidence that Americans competitive drive and desire to win is greater than any other industrialized country. By creating a competitive atmosphere where fans have the opportunity to win something of value, you will be able to draw more people to your sporting events.
Competitions can be as simple as sinking a half-court basketball shot, or as complicated as engaging in a trivia game. As long as people are competing with one another, the desire to win will work to your advantage when it comes to selling out a sports arena.
3. Offer discounts to fans attending current games.
One simple way to increase ticket sales is to take advantage of the captive audience you already have at each sporting event. Offering attendees the opportunity to purchase tickets for future events at a discount will help you create repeat customers.
A fan who might have planned on attending a single game could decide to purchase a ticket package before leaving the arena. Capitalizing on the camaraderie and team spirit that exists at sporting events to sell tickets to fans in attendance will help you sell out more games in the future.
Finding creative ways to reach and interact with fans will help you increase ticket sale for your sporting events in the future.