About Me

After we opened the doors on our first business, I realized that we would need more than a little charisma to get people inside to buy our products. We needed to spread the word about our products and services, but that feat was proving to be more difficult than we had originally anticipated. To get things rolling, we invested in a marketing company to build us a solid website. They worked hard to spread the word, and before we knew it, we had a blossoming business. This blog is all about learning how to market your business effectively and build your brand.

2018

4 Tips To Targeting Your Radio Advertising Effectively

Radio advertising can be a very powerful way to send a message. However, like all types of advertising, it has to be keyed into your major demographics and core buyer personas. Here are a few tips towards ensuring that your message is getting where it needs to be. 1. Seek Out Sponsorships Radio sponsorships are one of the best ways to reach your core demographic, as you can offer sponsorships to radio shows that have the same demographic as you.