2018

3 Things To Know About Building Your Audience's Persona

An important part of digital marketing is to know who you are targeting your marketing to. An Audience persona is a profile of your target audience. Building an audience persona is one of the first steps you need to take in order to effectively reach out and market your products or businesses towards your ideal audience. When building your audience persona, there are three different elements that you need to take into consideration: demographics, psychographics, and technographics.

---

4 Tips To Targeting Your Radio Advertising Effectively

Radio advertising can be a very powerful way to send a message. However, like all types of advertising, it has to be keyed into your major demographics and core buyer personas. Here are a few tips towards ensuring that your message is getting where it needs to be. 1. Seek Out Sponsorships Radio sponsorships are one of the best ways to reach your core demographic, as you can offer sponsorships to radio shows that have the same demographic as you.

---