4 Tips To Targeting Your Radio Advertising Effectively
Radio advertising can be a very powerful way to send a message. However, like all types of advertising, it has to be keyed into your major demographics and core buyer personas. Here are a few tips towards ensuring that your message is getting where it needs to be. 1. Seek Out Sponsorships Radio sponsorships are one of the best ways to reach your core demographic, as you can offer sponsorships to radio shows that have the same demographic as you.