Linear TV Advertising: Live Viewing Adjacent & Social Media Seeding

In today’s shifting media landscaping, developing television ad campaigns is all about adjusting to trends. This is particularly true if you’ve relied on linear TV advertising. Here are some of the ways to make TV ads more effective during this global pandemic. Live Viewing Adjacent With live sports on hold during the pandemic, adjusting your TV ad campaign to catch your target audiences when they tune in can be difficult.


How Digital Signage Helps a Company Break the Marketing Barrier

Standing out in a competitive business field has become even more challenging in modern times because more businesses fully understand modern advertising concepts. For example, it is critical for businesses to grasp the importance of high-quality digital billboards and the ways that they can be used to make a company feel more modern when compared to their competitors. Marketing Must Take on Many New Technological Advances Marketing is about a lot more than running ads in a newspaper these days.


Three Businesses For Which Door Hanger Advertising Is A Good Investment

Every effective business is constantly looking for new ways to connect with prospective customers. If you run a business and are open to exploring unique advertising opportunities, door hanger advertising might appeal to you. Many companies can produce custom door hangers for you — which are similar to the “Do Not Disturb” door hangers that you find in hotels but provide information about your business. You can then distribute them in different manners.


5 Reasons Utilizing SEO Is A Must

If you’re wanting to improve your brand’s success, you need to make sure that you’re easily able to be found online. So many people hop online to learn more about the products and services that they plan to buy. When you ignore online marketing, you’re missing out on a big chunk of potential business. SEO, or search engine optimization, is one way that you can improve your online marketing efforts. A digital marketing firm can help you implement SEO techniques correctly.


Audience Targeted Television Advertising Can Help Your Pizzeria Succeed

Opening up a new pizza restaurant is often a great choice in a small town. After all, everyone loves pizza and a new pizzeria will be very popular. However, you need to stand out from your competitors using the power of highly-targeted television advertisements. Here are some basics about audience targeted TV advertising. Audience Matters With Television Advertisements You’ve done a little homework about television advertising and you know pizza restaurants like yours typically run ads during times when people are hungry.


3 Creative Ways To Market Your Real Estate Agency

Buying and selling homes is big business for the parties involved in the transaction and the real estate agents who help facilitate each transaction. Most real estate agents work on commission, so attracting a steady stream of new clients is critical to the success of any real estate firm. Traditional marketing techniques might be overlooked by modern buyers, but there are some creative approaches that you can take to make your marketing efforts more memorable.


Your Accounting Firm: Attracting Clients

While people may always need accountants in their lives, lack of new clients can make any accountant question their choice of profession. If you hope to help people manage their financial lives, you need new people to contact you every so often. If you’re having trouble, you need to try these business outreach suggestions. Target Specific People A major problem for many accountants is that their advertising is broad and reaches out to everyone.


Ready To Launch Your Cannabis Business? Get Marketers Who Know Marijuana And Marketing

If you are ready to get into the marijuana business with your own cannabis shop or business but you are wondering how to best present your business for the first time, marketing help is worth the cost. Investing in high-quality help from a marijuana design agency is one of the best things that you can do for your business, and it can help you start out with success instead of slowly trying to survive.


3 Things To Know About Building Your Audience's Persona

An important part of digital marketing is to know who you are targeting your marketing to. An Audience persona is a profile of your target audience. Building an audience persona is one of the first steps you need to take in order to effectively reach out and market your products or businesses towards your ideal audience. When building your audience persona, there are three different elements that you need to take into consideration: demographics, psychographics, and technographics.


4 Tips To Targeting Your Radio Advertising Effectively

Radio advertising can be a very powerful way to send a message. However, like all types of advertising, it has to be keyed into your major demographics and core buyer personas. Here are a few tips towards ensuring that your message is getting where it needs to be. 1. Seek Out Sponsorships Radio sponsorships are one of the best ways to reach your core demographic, as you can offer sponsorships to radio shows that have the same demographic as you.


Benefits Of Using Ticket Management Software For Your Company's Event Tickets

It can be common for companies to utilize tickets to sports and cultural events as a way to both reward current employees while also recruiting clients and new workers. However, these tickets can be in high demand among your staff, which can lead to problems if you do not have a good tracking system in place. To this end, you will find that investing in sports ticket management software can be useful to your business in a number of important ways:


Tips For Thanksgiving Corporate Gift Giving

If you are the manager of a company, you likely want to make sure that you maintain good relationships with your clients. This means giving them gifts that they find useful or applicable to their situation. The reason why gifts are the way to go is because, if you give them something memorable or something useful, your clients will be thinking about your business and therefore more likely to start a relationship or further strengthen it by sending more business your company’s way.


Two Reasons To Hire A Professional Website Copywriter

Managing a website for your store or service can be an excellent way of increasing the visibility and revenue for your enterprise. Yet, many business leaders fail to appreciate the full benefits that can come with hiring a professional copywriter to produce content for the website, and it is important to review two of the most important benefits a professional writer could provide your business. Grow Your Website’s Content One of the most important factors in increasing your website’s traffic is to regularly add engaging content to it.


Advertising Tips That May Help Draw Crowds To Your New Club

If you have recently opened a new club along the beach that offers food items, beverages, music, and dancing, draw crows to your new establishment with the following advertising tips. Once you acquire new patrons, they will continue coming back to your club as long as they have a good tim each time that they visit. Aerial Banner Hire an aerial advertising company such as High Exposure Inc Aerial Advertising to assist with designing a banner to be towed behind an airplane or helicopter.


3 Tips To Help You Design An Effective Trade Show Display

Participating in trade shows can be a great way to promote your business directly to a captive audience of consumers and potential customers. If you are considering a booth rental at an upcoming trade show, you will want to ensure that your display allows you to maximize the number of leads and sales you generate. Here are three tips that you can use to help design an effective trade show display in the future.


How To Keep Your Opt-Out Rate Below 2 Percent In Text Marketing

Up to, and possibly beyond 2013, text message marketing seemed like an underutilized forum in the marketing strategy arena. However, almost 25 percent of marketers currently use this platform as a means of reaching their customers. Since up to 75 percent of customers in the U.S. would prefer to get business contacts through SMS text messaging, having an opt-out rate at higher than 2 percent probably means that you are doing something wrong in your marketing strategy with this forum; a mistake that could be damaging your brand and not just SMS contacts.


The Importance Of A Social Media Marketing Manager

With the advent of social media marketing, brand management might seem more complicated than ever. With so many outlets for advertising and exposure for your brand, it can often be hard to keep everything coordinated and within the company ethos. This is why so many companies, even if they are not involved in tech, are now choosing to hire social media marketing managers. Here are some of the best reasons for hiring an in-house social media manager for your company.


4 Tips For Marketing Yourself As A Freelancer Without A Significant Time Investment

As a freelancer, you constantly need to attract new clients, but you also need to find ways to market yourself that do not require significant time or money. By using multiple marketing strategies, you will attract more attention and possibly find new clients. Create A Basic Website When you look at elaborate websites of writers or graphic designers, it can be overwhelming and make you procrastinate in starting your own website.


How To Attract More Clients With Your Trade Show Displays

Trade shows are very important to attract new clients and connect with established clients. Your company signage, graphics, and banners should display your very latest product designs and advertising at a trade show. To do this, you must change your signage and banners often at the different trade shows that you attend. Here are some ideas to keep your signage, graphics, and banners new and exciting when participating in trade shows:  


Custom T-Shirt Companies: 4 Types Of Arena Shows Worth Advertising At

An arena event can draw crowds of thousands for any given night. As fans anticipate the event and await any performers, advertisements run on jumbo screens and scrolling digital banners that can be seen from nearly any seat. If you own a custom t-shirt company, then you can take advantage of these arena crowds by advertising at the events. As you plan advertisements for the arenas, there are four specific types of events that can cater to your company.


3 Ways A Business Strategy Consultant Can Help You Grow Your Restaurant Business

If you own a restaurant and are not getting enough business or making enough money, you might want to hire a business strategy consultant for help. This will require an investment; however, the money you spend on this could result in larger profits and increased sales for your business. Here are three different ways a business strategy consultant will help you achieve your goals. Unveil The Challenges Any business owner can dream that his or her company would begin making huge profits, but a dream cannot material without a plan, and a plan will require investigating the facts and reality of what is going on with the business.


Brass Tacks To Find Buyers For Your Product Or Business

If you have a new business or are looking for ways to drive more customers to your company, you need to amp- up your marketing plan. Strategies might include hiring marketing professionals, who will be able to implement savvy online practices, branding, and other approaches to increase business traffic. There are, however, some ways to increase your contacts and potential buyers that you can begin on your own. Some strategies to hone in on customers, clients, and consumers include:


4 Ideas For Marketing A Small Business Without Breaking The Bank

When it comes to marketing, many small businesses do not have a huge budget. Luckily, in this day and age there are a number of ways to advertise a company without breaking the bank. If you are a small business owner, consider trying some of the following ideas to get the word out about your business and bring in new customers: Get Involved in the Community An easy and affordable way to market your small business is by getting involved in the community you live in.


3 Creative Ways To Increase Ticket Sales

Working in professional sports can be exciting, but it also comes with a significant amount of responsibility. In order to ensure that salaries can be paid, tickets must be sold for each sporting event. Increasing ticket sales is a great way to increase yearly revenue. If you are responsible for sports ticket management and sales for a sports organization, here are three creative techniques you can use to sell more tickets in the future.